Graphic Design

BSO GospelFest

Directive: Drive awareness and ticket sales for GospelFest by highlighting the star power of Grammy Winner Pastor Smokie Norful, along with the Baltimore Symphony Orchestra and local HBCU choirs for a one night only celebration of soul-stirring music.

Design Direction:

Use imagery and symbols that evoke feelings of inspiration, such as rays of light, glowing halos, or upward movement.
Warm, Vibrant Colors:
- Black and White Accents: For sophistication and balance.
- Crimson/Maroon: A nod to HBCU pride and heritage.
- Deep Purple: Representing royalty, richness, and spiritual depth.
- Gold: Symbolizing divinity, excellence, and celebration.

Campaign Results:

Achieved 69% capacity sold, exceeding revenue expectations based on projected full-price attendance by $12K.
Brought in 363 new households, purchasing 848 tickets.

Campaign Formats:

Digital Graphics, Social Media, Web Ads

Digital production work:

1920x1080 Instagram Graphic

Moodboards

Pulled inspiration from previous BSO GospelFest Designs, Gospel Posters

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2024 Design by Angelyna Rutter

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Bohemian Rhapsody in Blue

Directive: At the last minute, the BSO had to switch the concert we were performing just one month away. The challenge: create a compelling visual identity for the new program, a fusion between Queen and Gershwin called Bohemian Rhapsody in Blue by Steve Hackman. The Freddy Mercury artwork was also printed as a cardboard cutout for people to take pictures with at the concert!

For this campaign, we just exceeded our revenue goals by $168, quite impressive for the first concert of the season with a one month runway after changing the program.

Campaign Results:

Achieved 68.8% capacity sold, meeting revenue expectations based on projected full-price attendance

Campaign Formats:

Direct Mail, Digital Graphics, Social Media, Web Ads, Concert Program

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