Internship June - Aug 2022
Design Work
Designed Icon for “Earth” Theme Collection using Adobe Illustrator and mimicking the style of the other Strathmore Icons to keep brand consistency
Designed, drew, and created print ready versions of coloring pages using photos of Strathmore locations
Designed signs for membership and donation QR codes for marketing table
Designed signs for Plinko Board
Designed Video End Cards
Designed Social Media Lawn Sign
Web
Set up "Earth" Series webpage to house future performances that fall within the collection
Attended Tessitura, Umbraco and TNEW training to update upcoming performance information on the website
Updated website with new COVID protocols and recommended/carried out a heading change to the webpage for usability and searchability purposes.
Audited and updated UkeFest webpages for usability and to make COVID information easily findable
Writing
Wrote article for the fall newsletter about artists Strathmore is presenting who explore themes of nature and climate change.
Researched the artists and listened to their work in order to properly write about their missions and performances.
Looked over Strathmore’s brand books and old newsletters to get the tone of what my article should sound like.
Interviewed Joi Brown, Artistic Director of Strathmore, about the artists she wanted to highlight and her vision for the theme moving forward.
Gathered photos from artists and wrote captions to send to the designer. Took photos of nature around campus which were included in the publication.
Wrote questions and interviewed jazz Vocalists Rochelle Rice and Christie Dashiell for article in the Fall Newsletter; transcribed interviews and created webpage for online extended interview on Sweet Honey in the Rock and Strathmore’s Artist in Residence program
Marketing
Provided feedback on marketing material, designs, videos, and writings
Distributed marketing materials to display cases around the building. Updated the displays and arranged the materials nicely.
Researched, approved proofs, purchased merchandise to print Strathmore Logo on and hand out at upcoming free outdoor concerts
Approved proofs for LFTL stage banner
Communicated between designer and printer to print materials for the advancement department before the end of the fiscal year
Organized materials and created checklist for marketing table at upcoming outdoor summer concerts
Organized materials and worked marketing table at Live from the Lawn outdoor concerts
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